So in case you haven’t seen the video about the Starbucks barista who rants against the new Unicorn frappuccino, it’s posted below. My connection to it? My stepson Braden is the barista, lol. Apparently, the video went viral and was picked up by USA Today off of Twitter and the social media ball just rolled from there. About an hour after the USA Today story hit the internet, people from as far as Ireland started calling Braden asking for radio interviews. A producer from Good Morning America called the home phone to ask him for a statement and his video was aired on GMA the next day, with Michael Strahan saying he was going to watch it again because he’d never seen anything so funny. Let me tell you, the effects of viral social media are insane people.
My husband is panicking because, like any 19-year-old, my stepson sometimes speaks before thinking. Hence the rant on social media against a product his own employer makes…cough. But hopefully, the increased publicity and increased sales (everyone we know is already planning on hitting Starbucks later to order ten of these…) will be enough to save his job. Starbucks corporate met with him and insisted Braden pull the video from all social media to stop any negative publicity, but it was already out there, already viral, there was no stopping this train… While Braden complained about how hard and messy the drink was to make in his “rant’, he did not bring up the sugar content, which is what most of the backlash against the drink is about.
Being a blogger means I deal with social media all the time, but this viral video is one more example of how powerful social media can be. Should you film some crazy rant about the price of Urban Decay eye palettes while dressed like a pineapple and hope it goes viral? No. But if you are getting frustrated with your results on social media remember that being famous for laughing hysterically like Chewbacca can work for some people, but it’s probably not the kind of attention that will help promote your blog in a positive light. Instead, think about producing videos with DIY instructions or tutorials for things related to your blog. This is what has made people like Michelle Phan and Bethany Mota attain celebrity status. Still plagued with questions on how to use social media to promote your blog? Check out this article by the Social Media Examiner.
The effects of viral social media
While Braden is a good looking and very personable kid with an amazing heart, we don’t want him to become “William Hung famous” (famous for being a little ridiculous). Advice on how to counsel him about properly managing this sudden attention would be greatly appreciated below! For any inquiries related to this video, please contact email@example.com.